Tennengau tourism strategy plan
Client:
Tennengau Guest Service
Mauttorpromenade 8
5400 Hallein, Austria
Brief project description:
For Salzburg province, a strategic tourism plan can provide clear guidelines and objectives for the development
of tourism. As is it located in Salzburg province, the Tennengau Guest Service team has to align itself with this strategy. Now, a strategy plan and a strategic tourism concept will also be developed for Tennengau. This
- will define tourism goals which will apply across Tennengau and
- establish priorities and areas of action for the Tennengau tourism organisation.
Key elements of the project:
- Brief analysis and assessment of the tourism "status quo" (evaluation of tourism data and statistics)
- Analysis and evaluation of relevant tourism trends for the region
- SWOT analysis - strengths/weaknesses/opportunities/threats ("Where is Tennengau currently? What prospects are there for the future?")
- Vision and positioning of Tennengau on the tourist market
- Definition of strategic issues and areas of action to be derived from this
- Breakdown of strategic recommendations into specific key projects and measures