Marketing forms the basis of all entrepreneurial activity, whether in a hotel, an attraction or a destination. Before launching marketing and sales campaigns, you need a marketing strategy incorporating all the necessary business elements.

The marketing strategy will be based on "the 5 Ps":

• Product - product or offer design (description of offers, packages, product groups, modules, etc.)
• Price - definition and calculation of sales prices according to different factors (season, yield, upper and lower price limits, etc.)
• Promotion - communication measures: based on the 5 Kohl > Partner marketing principles: e-marketing, print, classic marketing, CRM, PR
• Place - sales or distribution: online and offline; direct and indirect sales measures, POS, etc.
• People - training, leadership, education and training of service employees as well as internal marketing

We would be happy to work with you to develop a marketing concept and an initial action plan, usually for a period of one year.

The marketing check evaluates a company's existing marketing activities, providing specific recommendations for future work.
Based on the documents provided by the customer according to our checklist, we produce a specialist tourism marketing analysis report containing specific recommendations tailored to the customer's needs.

The consultation aims to develop a marketing strategy and pre-opening concept that establishes a clear market identity for new or revamped businesses. As well as creating themes, the consultation includes a SWOT analysis, positioning, defining target groups and target markets, and defining possible unique selling points (USPs). Based on this preparatory work, a marketing and sales plan is created for both the pre-opening phase and the opening itself. This plan includes an exact list of activities, dates and responsibilities for the pre-opening phase (six to 12 months before opening), the opening itself and the following weeks.

The aim of the consultation is to create an efficient, business-appropriate marketing and sales plan, complete with a detailed list of activities, deadlines and responsibilities for a period of one year.
Kohl > Partner's industry expertise helps to define measures that are tailored to the company, based on the market offering and previous marketing activities.