Strategic and operational support for Belvita Hotels South Tyrol

Belvita Alpenwellness Genossenschaft
Julius-Durst-Str. 44
39042 Bressanone, South Tyrol, ITALY

Brief project description:

In this project, Kohl & Partner and Brandnamic (South Tyrol marketing agency) formed a joint strategic alliance and took over the management of Belvita Hotels South Tyrol.

Belvita is a hotel group with 30 first-class member companies all across South Tyrol, all of which meet a high quality standard and enable guests to enjoy a top-class holiday experience in the majestic beauty of South Tyrol's natural mountain landscape.

A project team consisting of equal numbers of employees from both companies is responsible for implementing and monitoring the new marketing plan and managing business operations. Michael Oberhofer, managing director of Brandnamic, and Alois Kronbichler, managing director of Kohl & Partner South Tyrol, oversee the entire project. Dagmar Gruber, project manager at Brandnamic, and Stefan Gruber, consultant at Kohl & Partner, are responsible for the project management. Sabrina Oberhuber from Brandnamic acts as project secretary.

Key elements of the project:

  • arrowboldOngoing strategic advice and further development for clear positioning, taking current tourism trends into account
  • arrowboldDesign and implementation of operational marketing measures with the establishment and expansion of business partnerships and strategic alliances for image enhancement and for generating enquiries and subsequent bookings
  • arrowboldHandling of secretarial work & accounting
  • arrowboldManagement of the association, personal support for companies as well as emotional commitment to the partnership

Kohl > Partner Newsletter

Register here for the new K>P newsletter "Mondays for Tourism" and receive tips and tricks, news and proven specialist know-how for your path to success every 3 weeks.

  • arrowboldValuable information
  • arrowboldThe latest seminar dates
  • arrowboldExclusive offers