Positioning and reorganisation of Enzklösterle in the Black Forest

Enzklösterle Municipality
Rathausweg 5
75337 Enzklösterle, Germany

Brief project description:

The climatic health resort of Enzklösterle, with a population of approx. 1,200 inhabitants, is located in the northern Black Forest, just a few kilometres south of Stuttgart. After overnight stays peaked in the 1970s at over 280,000, the number of overnight stays in the municipality has consistently declined to just under 70,000 in 2012. Against this background and the steadily increasing deficit in locally-managed tourism, the municipality of Enzklösterle was faced with the challenge of restructuring and reorganising tourism tasks in order to use the corresponding savings potential.

To address this issue, the municipal council commissioned a study to identify the tourist profile and themes Enzklösterle could adopt to assert itself as a tourist destination, which products and services were available or provided in the municipality, which tourist tasks the municipality could perform to promote tourism and how or with whom the tourism tasks could be best implemented.

The study by Kohl & Partner led to the conclusion that a reorientation towards nature tourism (hiking, cycling) under the profile of a "blueberry village" offered the greatest promise of market success. This led to concrete recommendations for tourism infrastructure and organisation. In future, tourism in Enzklösterle will be organised together with Tourismus GmbH in neighbouring Bad Wildbad.

Key elements of the project:

  • arrowboldAnalysis of the current tourism situation and benchmarks alongside other comparable tourism locations
  • arrowboldDevelopment of a potential tourism repositioning
  • arrowboldIdentification and assessment of tourist infrastructure, range of tasks and organisation of tourism in Enzklösterle against the backdrop of its repositioning
  • arrowboldImplementation recommendations for the further organisation and financing of tourism

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