North Rhine-Westphalia Active Academy

Tourismus NRW e.V.
Völklinger Strasse 4
40219 Düsseldorf, Germany

Brief project description:

As part of the region's master plan, North Rhine-Westphalia's local tourism organisation started the "Active Academy NRW" project.
Over a period of two years, a range of coaching and training courses were held to increase professionalism in the tourism industry in North Rhine-Westphalia.

Key elements of the project:

  • arrowboldCooperation with 10 sub-regions in North Rhine-Westphalia
  • arrowboldHolding of 236 training courses from October 2012 to September 2014
  • arrowboldParticipants: small businesses, employees of tourism organisations and leisure providers
  • arrowboldEmphasis on the four key themes: marketing, quality, e-fitness and product and package development
  • arrowboldAdaptation of training courses to the requirements of the 10 regions and the respective target groups
  • arrowboldIncreasing the competitiveness of service providers in active tourism in NRW

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