New pricing system for a skiing association in the Alpine region
Brief project description:
Kohl & Partner, in cooperation with a university, was commissioned to create a new price system for one of the leading skiing associations in the Alpine region.
The aim was to critically analyse the existing system and to identify its strengths and weaknesses. The price sensitivity of the guests was assessed on the basis of a comprehensive primary survey. The data material was split into multi-layered subject areas and analysed, with new price strategies for the entire network being derived as a result.
Key elements of the project:
- Analysis of the existing price system
- Conduct of a comprehensive primary survey
- Creation of a new price system for the association