Expansion project plausibility analysis
Representatives of the owners
Brief project description:
An Austrian thermal spa is planning to expand its outdoor area with the strategic objective of increasing both quality and attractiveness, especially for the summer months. The intention is to increase the number of visitors and the overall business performance of the thermal baths.
The plan presented by the operator should be objectively reviewed on behalf of the owners with regard to plausibility.
Key elements of the project:
- Plausibility analysis of owner forecasts for increases in visitor numbers and revenue
- Evaluation of the catchment area, taking competitors into account
- Calculation of the realistic and sustainably achievable change through the improvement of outdoor facilities
- Summarising critical project assessment