Development of Allgäu/ Bavarian Swabia Tourist Board
Client:
Bavarian State Ministry for Economic Affairs and Media, Energy and Technology
Prinzregentenstrasse 28
80538 Munich, Germany
Brief project description:
The lack of a sustainable financial concept for the northern area of the Allgäu Bavarian Swabia Tourist Board was a concern for some partners. Therefore, workshops with the responsible tourism managers, district administrators and other important figures were planned to solve the issue and develop innovative approaches for the region's organisational structures. The role of the Allgäu/Bavarian Swabia tourist board were also to be reconsidered in this process.
Key elements of the project:
- Development of a new structure for tourism in the northern region of the Allgäu/Bavarian Swabia tourist board
- Development of an innovative approach for organisational structure (against the background of a rather weak tourism profile in the northern region)
- Identification of ways to boost organisation funding
- Reconsider the role and structure of the tourist board