Black Forest High Road tourism strategy paper
Client:
Verein der Schwarzwaldhochstrasse e.V.
c/o Baiersbronn Touristik
Rosenplatz 3
72270 Baiersbronn, Germany
Brief project description:
Opened 75 years ago, the Black Forest High Road is the Black Forest's oldest tourism road and runs for 60km to Freudenstadt along the B500 from Baden-Baden, at an altitude of between 800 to 1,000 metres along the most beautiful viewpoints in the northern mountains.
In the Sixties, the High Road saw a real tourism boom, which, with growing numbers of day tourists and overnight guests, lasted into the Nineties. After overnight stays hit their peak in 1991, visitor numbers started to decline.
With the new Black Forest national park, LEADER activities and the new Schwarzwald Plus Card, the Black Forest High Road region is in a period of transition. The aim was to create a vision of future tourism for the Black Forest High Road region and to discuss potential strategies, projects and responsibilities. The results of the research, discussion content, development potential and ideas for measures were summarised in a short 17-page strategy paper.
Key elements of the project:
- How should the Black Forest High Road be regarded in relation to the possible tourist backdrop of the "National Park Region"?
- What development opportunities and potentials are there?
- How can the Black Forest High Road Association position itself in the entire tourist structure of the region?
- Which themes and offerings would work best for the route?
- What changes in responsibility and tasks are associated with potential further development?