Ansbach tourism marketing concept 2020

Ansbach Office for Culture and Tourism
Johann-Sebastian-Bach-Platz 1
91522 Ansbach, Germany

Brief project description:

Ansbach, the government capital of Middle Franconia and a one-time residence of margraves, can look back on an eventful history of more than 1250 years. The town has around 40,000 inhabitants.

The Office for Culture and Tourism of the town of Ansbach plans to create a tourism marketing concept under the guidance of an experienced
consultancy firm. A holistic marketing concept is set to be developed with the involvement of the responsible committees and key (tourism) figures in the city.

Key elements of the project:

  • arrowboldAnalysis and evaluation of the tourist databases (supply and demand, available marketing budgets, employee resources, etc.)
  • arrowboldAnalysis and evaluation of tourism trends which are relevant for the town, especially in cultural and urban tourism as well as in conference tourism
  • arrowboldSWOT analysis (strengths/weaknesses/opportunities/threats)
  • arrowboldVision and positioning of Ansbach on the tourist market
  • arrowboldDefinition of marketing strategies, target groups, target markets
  • arrowboldDefinition of initial marketing measures and projects for implementation
  • arrowboldCreation of a one-year marketing plan

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