Member survey of the Tyrol Private Landlords Association
Tyrol Private Landlords Association
The Tyrol Private Landlords Association looks after almost 3,000 private room and holiday apartment landlords (as of 2015). This association represents the interests of its members in nine districts and 34 holiday regions and gives them a common, united market presence, as well as access to numerous training opportunities and many other additional services.
The new board of directors, which started its work in April/May 2015, has recognised that not only the market in general, but also the wishes and needs of private room and holiday apartment landlords are becoming more and more individual. "Adapting products to these requirements is essential to prevent products and services from being created that do not suit our members or their guests", says chairwoman Theresia Rainer.
In order to be able to represent the current interests of the members in the best possible way and to improve the quality of the services offered, the Tyrol Private Landlords Association decided to survey its members regarding their current satisfaction and asked for suggestions, ideas and wishes. For the organisers of the survey, the anonymous, professional conduct of the survey was of the utmost importance, which is why the Tyrol Private Landlords Association appointed Kohl & Partner to perform this important task.
In several workshops, the current situation with regard to the services provided and the questions to be included in a regional survey were discussed with the relevant decision makers.
Overall, around 20 questions were sent to all association members and the association enjoyed an above-average response rate of approx. 20 per cent, which represents an improvement on the response rates of 15 per cent for previous surveys.
Based on the anonymous survey results, recommendations for action were subsequently derived together with the board and the committee of the association, both for the regional association and for each individual district.
The survey revealed that there was room for improvement in both internal and external communication. Furthermore, members showed a desire for more modern marketing.
"The board of directors and the committee have taken the initiative in all sub-areas and are already working on the implementation of the changes and optimisations requested by the members", says chairwoman Theresia Rainer. "Only something like this can show members that their wishes are important to us."
Key elements of the project:
- Development, issue and evaluation of a member survey
- Formulation of recommendations for action
- Efficiency optimisation in the course of a performance workshop