At Kohl > Partner, we prepare holistic tourism development plans for all types of destinations, including mountain, city, sun & sea and spa destinations, at national, regional and local levels.

A tourism strategy or master plan is always based on a detailed analysis of the current situation. This is followed by the development strategy and a concrete action plan, which should act as the basis for the professional, sustainable and successful development of tourism in the destination.

Kohl > Partner will accompany you on a clearly structured journey towards becoming a brand, based on an open and integrative process. This includes positioning, defining brand core values, identifying a one-word value, defining the target group, creating a brand strategy and developing an action plan. The strategy also makes recommendations on brand management.

Marketing is a core task for every NTO or DMO. With so many possible marketing tools available, it can be difficult for NTOs and DMOs to allocate the right budget to the right tool. A marketing strategy provides the key information necessary for professional destination marketing, such as defining the target groups and markets or allocating the marketing budget properly.

A hotel master plan is a useful tool for destinations, helping them to define which accommodation concepts and locations should be promoted by public authorities and identifying measures to stimulate private investment in these types of facilities and locations.