In three words

  • arrowboldcreative
  • arrowboldsolution-oriented
  • arrowboldstructured


  • Empathy, honesty and clear goals form the basis for cooperation. In everything Michael does, his focus is always on the strategy which will produce the right solutions for online marketing and sales.


  • Marketing strategy, planning and controlling
  • Online marketing in the hotel industry
  • Agency tendering and evaluation

"I am always online at work. So I prefer to be offline in my spare time."


  • Holistic tourism education with time in Spain and Mexico
  • English-language degree in Tourism & Leisure Management at the IMC University of Applied Sciences of Krems, Lower Austria
  • English-language Marketing & Sales Master's degree at the IMC University of Applied Sciences of Krems, Lower Austria
  • Professional experience in national and international hotels in the holiday and chain hotel industry
  • Certified Digital Marketing Manager
  • Ongoing advice to renowned hotels in the Alpine region in the areas of marketing & sales
  • With Kohl & Partner since 2014
quoteHotel Die Barbara, Schladming
Michael explained social media marketing in an understandable way. He helped us come up with a lot of ideas, many of which have already been implemented.
quoteHotel Rudolf, Kronplatz
Michael's one-to-one coaching is of the highest order. As a "friend and helper", he is always there, motivating, inspiring and encouraging us.
quotesColleagues say
happy, creative, full of energy, humorous, precise, reliable, committed, engaging
MA Michael Köck

Michael Köck, MA



arrowboldMarketing strategy, planning and controlling
arrowboldOnline marketing in the hotel industry
arrowboldAgency tendering and evaluation

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