Tourism Strategy for the Municipalities Predazzo and Ziano di Fiemme, Italy
Client:
Municipality of Predazzo and Municipality of Ziano di Fiemme
Brief project description:
Val di Fiemme (Fiemme Valley) is a Dolomite valley located between the nature parks Paneveggio e Pale di San Martino and Trudner Horn. The Fiemme Valley consists of 11 municipalities, two of which – Predazzo and Ziano di Fiemme – decided in 2019 to analyze the status quo and strategically define their tourism strategy.
Key elements of the project:
- Development of a long-term strategic tourism development concept
- A detailed survey and assessment of the current situation, including a SWOT analysis
- Derivation of core competencies, objectives, and strategies
- Development of a working document containing concrete measures and projects for the municipalities of Predazzo and Ziano, with a focus on the 2026 Milan-Cortina Olympics