Tourism Strategy for the Municipalities Comano Terme and San Lorenzo Dorsino, Italy
Client:
DMO Terme di Comano - Dolomiti di Brenta - Comano Terme
Brief project description:
The two municipalities requested an evaluation of the current state of tourism in their area, as well as improvement and change measures for the DMO, tourism facilities, and the destination's attractiveness.
Key elements of the project:
- Preparing long-term strategic guidelines for developing tourism
- In-depth analysis and evaluation of the current situation including a comprehensive SWOT analysis
- Identification of development options
- The quality of life, especially in relation to heavy traffic, was discussed and rated in various workshops
- Precise project and action plan