Tourism Strategy for Burgenland Province, Austria
Client:
DMO of Burgenland Province
Brief project description:
Around 250 people were involved in developing Burgenland's Tourism Strategy and Master Plan 2030. The perspectives of Burgenland experts were combined with those of experts from outside Burgenland and Austria.
The process was managed by Kohl > Partner. A thorough analysis was conducted at the beginning, based on which 19 individual interviews were conducted with Burgenland experts (key service partners and opinion leaders). In addition, a very broad online survey was conducted in Burgenland, with a further 163 people (including Next Generation representatives) contributing their perspectives and ideas.
The strategy team, consisting of 20 participants, provided ongoing feedback on the interim results.
Key elements of the project:
- A master plan with key directions and project ideas was defined based on the strategy.
- Technical working groups were set up in each field of action to identify key levers and ideas.
- Each action area workshop benefited from external input, sometimes from international experts such as Apple International and IDM South Tyrol. A total of 73 participants worked on the action areas.
- From the project ideas, 'starter projects' were defined that demonstrate high strategic importance.