Tourism Quality Assurance Model for the Province of Carinthia, Austria
Client:
DMO of the Province of Carinthia
Brief project description:
The DMO of the Province of Carinthia, in cooperation with all relevant provincial tourism interest groups, is planning to implement a quality assurance model for tourism for the province.
They have set the following objectives:
- Improve the quality image (quality assurance for the guest) of tourism of Carinthia
- Increase the tourism product quality in the Carinthian regions and tourism facilities
- Prefer high-quality tourism facilities in marketing
- Increase professionalism in tourism facilities
Key elements of the project:
- Strategy development - definition of the Carinthian Tourism Quality Assurance Model together with the steering committee
- Develop the quality criteria for different areas with the respective interest group (e.g., hotels, gastronomy, farm stay facilities, private accommodation facilities, tourism card/sights, cable car companies, local DMOs).
- Training of future Quality Coaches
- Preparation of a quality guide
- Roadshows throughout Carinthia (presentation of quality assurance model and registration opportunity for facilities)