Tourism Master Plan for Tatarstan Republic, Russia
Client:
Ministry for Physical Education, Sport and Tourism of Tatarstan Republic
About the destination:
Tatarstan is a republic in the Volga Federal District of Russia, located in Eastern Europe and its capital and largest city, Kazan, is an important cultural centre in Russia. Tatarstan covers an area of 68,000 square kilometres, similar in size to Latvia or Lithuania, and is home to around 4 million people.
Popular tourist attractions include the Kazan Kremlin, the island of Sviyazhsk, and the city of Bolgar. Kazan itself is considered to be one of the most attractive cities in Russia.
Scope of work:
- Module I - Analysis of the current situation
- Module II - Best practices
- Module III - Tourism development strategy
- Module IV - Action plan
- Module V - Marketing strategy
- Module VI - Brand development strategy