Tourism Developemnt Plans for three Destinations in Khyber Pakhtunkhwa, Pakistan
Client:
Project Management Unit of Khyber Pakhtunkhwa Province
About the destination:
Khyber Pakhtunkhwa is located in north-western Pakistan. It is the country's fourth-largest province by land area and third-largest by population. It has a varied geography of rugged mountain ranges, valleys, rolling foothills, and dense agricultural farms.
The three destinations involved in the project are Kalam, Kumrat and Chitral. While they all offer several natural and cultural highlights, such as the Kumrat Forest, Jaaz Banda, Kalam Bazaar, Bashigram Lake, Kundol Lake, Chitral Fort and the Kalash Valley, they are currently in the initial development phase with regard to tourism.
Kohl > Partner implemented the project in cooperation with two local Pakistani companies.
Scope of work:
- Phase 1 - Inception phase
- Phase 2 - Field visits and surveys
- Phase 3 - Desk study and market analysis
- Phase 4 - Investment plan
- Phase 5 - Destination management plan
- Phase 6 - Visitor management plan
- Phase 7 - Destination development plan