Strategic and Operational Support for Belvita Hotels South Tyrol, Italy
Client:
Belvita Alpenwellness Genossenschaft
Brief project description:
For this project, Kohl > Partner joined forces with Brandnamic, a marketing agency based in South Tyrol, to take over the management of Belvita Hotels South Tyrol.
Belvita is a hotel group comprising 30 first-class facilities located across South Tyrol. All of these facilities meet a high quality standard, enabling guests to enjoy a top-class holiday experience amidst the majestic beauty of South Tyrol's natural mountain landscape.
A project team comprising an equal number of employees from both companies was responsible for implementing and monitoring the new marketing plan, as well as managing business operations.
Key elements of the project:
- Ongoing strategic advice and further development to ensure clear positioning, taking current tourism trends into account
- Design and implementation of operational marketing measures, including the establishment and expansion of business partnerships and strategic alliances, to enhance the group's image and generate enquiries and subsequent bookings
- Handling of secretarial work & accounting
- Managing the group and providing personal support to member facilities, as well as strengthening their emotional commitment to the group