SEMINAR "Six Steps to Successful, Innovative Product Development"

Target group: Tourism organisation managers

Date: 09/11/2021
Time: 9:00 - 17:00
Location: Sporthotel Wagrain, Salzburg
Organiser: Kohl & Partner
Registration deadline: 25/10/2021
Participation fee: € 475 including snacks, lunch and seminar documents plus 20% VAT

Product development will also be a core task in Destination 2030! It takes professional product development to have a successful product in a destination. It is the foundation of successful marketing. Our six product development steps show you what you have to consider and how you can get your products off the ground.

Key content at a glance:

  • arrowboldWhat requirements does a tourism product meet in a destination?
  • arrowboldFrom trends to innovative products - examine selected best practice products from tourist destinations
  • arrowboldGet to know the six steps to a successful product in destinations (from strategic framework and possibilities for developing innovative ideas through to implementation and market launch)
  • arrowboldSee selected product development tools (from dream trip, stakeholder analysis and agile methods such as Kanban to innovation funnels)
  • arrowboldTry out methods for your own destination
  • arrowboldEvent highlight: Application of the six steps for regional product development for your destination.

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