MA Michael Köck

Michael Köck, MA


Villach, Austria 4242 21123+43 660 47 92 684

SEMINAR "How Can You Make Marketing Quantifiable? Marketing Controlling for Beginners"

Target group: Entrepreneurs and marketing and sales specialists

Date: 21/10/2021
Time: 9:00 - 17:00
Location: Hotel Das Edelweiss, Grossarl
Organiser: Kohl & Partner
Registration deadline: 07/10/2021
Participation fee: € 475 including snacks, lunch and seminar documents plus 20% VAT

Did you spend several thousand euro on marketing last year without having any real idea of what all these campaigns actually achieved? Or do you know that some campaigns worked well but are not really sure what actually made them successful?

Google Ads, social media posts, portal entries, mailshots, newsletters – all of these activities cost a great deal of money, so you should know the revenue each activity brings in. Effective tracking shines a light on the situation. Our one-day seminar involves intensive work with practical measures to help you choose marketing investments more effectively in the future. Because without data, you're just another person with an opinion.

Key content at a glance:

  • arrowboldRequirements for useful measurability
  • arrowboldDefinition of goals at marketing and business level
  • arrowboldSelection of the right metrics or key figures
  • arrowboldVisibility and use of guest data
  • arrowboldOptions for measuring online and offline marketing
  • arrowboldExamples for automating and designing reports
  • arrowboldBest practice from tourism and other industries
  • arrowboldEvent highlight: As a participant, you will receive a guide which will help you build up your marketing controlling in your business step-by-step.

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