SEMINAR "Effective Internal Communication in Destinations"

These continue to be challenging times. Especially for tourist information offices, destinations and regional and local tourist offices, because they are at the service of members, officials and tourist businesses. And in many regions and locations, hard-working people put in maximum effort every day - and yet there is a prevailing sentiment in tourist establishments that too little is being done at the level of destinations and regions.

A "classic case" of miscommunication, since as is the case in every (business) relationship between two "factions", care must also be taken here that the sender communicates the message to the receiver in such a way that it is also correctly understood by the receiver. After all, members, functionaries and tourist establishments receive a LOT of communication and written correspondence, but a lot of this is not read (carefully)… And there are a number of reasons for this…