Reorganization Strategy for the DMO Allgäu/Bavarian Swabia, Germany
Client:
Ministry for Economic Affairs and Media, Energy and Technology (State of Bavaria)
Brief project description:
The lack of a sustainable tourism financing concept for the northern part of the DMO Allgäu/Bavarian Swabia was a concern for some stakeholders, which is why a reorganization process was started. Therefore, workshops were conducted with local tourism managers, representatives of the relevant public authorities and other key tourism stakeholders to find a solution to this issue and develop innovative ideas for organisational structures in tourism. The role of the DMO Allgäu/Bavarian Swabia was also reconsidered during this process.
Key elements of the project:
- Development of a new organizational structure for tourism in the northern part of the DMO Allgäu/Bavarian Swabia
- Development of innovative ideas for the reorganization process against the background of a rather weak tourism awareness
- Preparation of recommendations to increase the financial capability of the DMO
- Reconsider the role and structure of the DMO