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Get your copy now from co-author Karin Niederer at Kohl & Partner!

Now with numerous tips and tools for these topics, which you will not find in conventional training courses, this book is aimed at hotel owners and managers and junior managers at hotels, day spas and thermal spas.

The wellness market is growing and many hotels have invested in large spa facilities which often run at a loss. Spa and wellness hotels therefore have to think and act in a more business-like manner. There are many strategic and operative decisions to be made regarding issues ranging from high-quality services for guests, positioning your establishment and making it stand out from the competition, to performing the balancing act that will make your spa a commercial success. This is no easy feat, as many establishments are struggling with problems such as suboptimal operating size, lack of equity, lack of know-how, significant re-investment needs and a high fixed cost burden.
This comprehensive guide by authors Stefan Nungesser, Dagmar Rizzato and Karin Niederer provides expert advice on these issues and more. It contains essential information for hoteliers on spa and wellness centre management, such as the

basics of a spa and wellness concept
planning a spa and wellness area
organisation and quality management of your spa and wellness department
staff management
spa marketing
efficiency and controlling

Use qualitatively selected benchmarks instead of a quantitative collection of generic industry figures. This enables you to express and analyse company-specific requirements in the best possible way The challenges in benchmarking are based on a variety of factors (location, size, profile, etc.). The unique character of a holiday hotel, something which guests value highly, makes it more difficult for companies to create business-specific benchmarks. You can have a tailor-made benchmark comparison created for your company to preserve company individuality in benchmarks.

Kohl & Partner' benchmarking principle:
Use qualitatively selected benchmarks instead of a quantitative collection of generic industry figures. This enables you to express and analyse company-specific requirements in the best possible way.

The Kohl & Partner approach:

• You transmit your own operating data to Kohl & Partner for evaluation
• We perform a STAHR analysis on the data
• This ensures a uniform structure and comparability
• We select structurally similar and easily comparable businesses from the Kohl & Partner database
• Five comparison businesses are defined and compared with their actual results
• The benchmark comparison includes comparative and guide values for the entire operating result (up to DB III / GOP)
• The evaluation includes expert remarks from Kohl & Partner and provides initial starting points for the entrepreneur

Kohl & Partner's business-specific benchmarks provide you with valuable insights into operational revenue, cost structure and operational earnings. Kohl & Partner does the necessary preparatory work in-house and holds telephone conversations to support the process. We put the benchmarks in a presentation with expert comments which is sent digitally.