Market and Technical Feasibility Study for the Spa Destination Tskaltubo, Georgia
Client:
State-owned Georgian Partnership Fund (PF)
About the destination:
The city of Tskaltubo is located in the Imereti region in western Georgia. It was a well-known health destination during the Soviet era. Within the city, there is a 70-hectare park with nine bath facilities (with hot wells) and 16 hotels and sanatoriums (impressive buildings of architectural and cultural significance) with around 5,000 beds. Years of neglect since independence have turned this once vibrant health destination into a dilapidated place.
Scope of Work:
- Module I - Market and location analysis
- Module II - Competitor analysis
- Module III - Urban analysis of Tskaltubo
- Module IV - Tourism development strategy
- Module V - Zoning plan proposal
- Module VI - Tskaltubo organizational development concept